Services

Clever, creative writing by a real person. No jargon. No AI. Just writing that works.

If you’re a creative brand, platform, or publisher tired of sounding like everyone else — you’re in the right place. I write clear, thoughtful, human-first copy that captures what makes you… you. And I make sure it actually works.

Copywriting Services

Website copy

Homepages, About pages, product pages — whatever you need, written with clarity, tone, and storytelling in mind.

Includes: Strategy call, content plan, 1–2 rounds of edits

From: £800 per page

Brand messaging

Not sure how to talk about yourself? I’ll help you define your tone, core messages, and story — so everything sounds like you, everywhere.

Includes: Voice guide, key messages, brand story, structure

From: £1,200

Editorial & features

From travel writing to longform essays, I craft thoughtful pieces with warmth and curiosity — ideal for magazines and editorial platforms.

From: £600 per 1,000–1,500 words

Content retainers

Blogs, newsletters, and ongoing content — ghostwritten or under your name — with consistency and craft built in.

Monthly packages from: £1,500

How it works

  1. Discovery. We talk about your goals, audience, and what you need.
  2. Proposal. You’ll get a clear scope, quote, and timeline.
  3. Execution. I write. You review. We refine. Then we go live.

Pricing: how I do it

I charge per project — not per hour. That means no clock-watching, no hidden costs, and no faff. You’re not buying time. You’re buying copy that works.

FAQs

How much does a freelance copywriter cost in the UK?

Freelance copywriter rates vary depending on the scope and experience. I typically charge from £800 per page for website copy, £1,200 for a full brand messaging toolkit, and £600+ for editorial features. I price by project, not by hour, so you get full transparency upfront.

What does a copywriter actually do?

A copywriter writes persuasive, clear, and engaging content to help businesses communicate effectively — whether through websites, ads, emails, or blogs. My specialty is writing that actually sounds like a person, not a pitch.

Do you use AI to write?

Absolutely not. All my writing is 100% human-made — and always will be.

Do you work with clients outside the UK?

Yes! In fact, most of my clients are remote. I’ve worked with brands from Sweden to Italy, the US and Australia.

How quickly can you deliver?

Turnaround depends on scope, but typically 1–3 weeks. Rush projects can sometimes be accommodated.

Contact me

richard@richardgilbertcross.com

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